Covid-19 Brief 2:
When to Shop & Why Time of Day Matters
As we speak, cities and states around the country have been or will be implementing Stay-at-Home orders in an effort to slow the spread of COVID-19. By the end of March, more than 50% of the U.S. population are expected to stay at home. While restrictions can vary by region, most include limiting movement except for essential needs like going to grocery stores, putting gas in cars, taking walks outside, and making pharmacy runs. As a result, several leading grocery store chains and big box retailers have announced that they will provide at-risk Americans, including the elderly and other vulnerable populations, special accommodations including designated shopping times. They include: WalMart, Target, Albertsons, Whole Foods and more.
In this brief, InMarket analyzed visitation data by hour to identify ideal times for consumers to visit grocery and big box retailers. Our analysis also includes how long consumers spent shopping during a visit, and how other considerations such as dedicated hours for “at-risk” shoppers and supply challenges may play a role in determining the best times for consumers to shop.
Download The Report Below!