We've found that:

• Consumers are more willing to shop in-store in April 2021 than in August 2020 across all categories.
  
  
• Consumers have largely shifted away from online-only shopping and more towards in-store only shopping.
  
  
• Beer purchases were less popular, suggesting that with restaurants and bars reopening, consumers may be drinking their pints outside the home.

Tracking these changes in consumer sentiments allows marketers to understand how to best engage and support consumers during rapid times of change.

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