COVID-19 Beer Brand Buzz

 
Americans’ thirst for alcohol has increased since the coronavirus pandemic began. While COVID-19 has stopped the restaurant and bar industries in their tracks, alcohol sales are still buzzing. According to Nielsen, alcoholic beverage sales jumped 55% in late March compared to the same time last year, and purchases are expected to increase as the crisis continues to unfold.
 
While sales of liquor are soaring, beer sales are also accelerating, with YOY sales of 34%. Most notably, the beers that saw the greatest increases since the pandemic hit the U.S. have been budget-friendly brews with fewer carbs and calories.
 
In this brief, we’ve tapped into InMarket’s data to rank the top ten beer brands that consumers are buying during the COVID-19 pandemic.

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