The COVID-19 pandemic has been difficult for both parents/guardians and students of all ages with more than 1.5 billion children worldwide affected by school closures this past spring. While schools around the country are assessing what “back to school” will look like for their individual institutions—including start dates and learning formats (online, in the classroom, or some combination of both)—preparations are in progress.

 

In this InMarket Impact Report, we observe what consumers are planning to buy in addition to when and how they plan to buy. We also analyzed the data by student age groups to provide additional insights on shopping behaviors.