Gen Z to Boomers: Ranking Businesses by Generational Visits
- Where do people shop most frequently by age group?
- Which businesses are over-indexing among each generation?
- Which businesses are struggling to gain traction?
Before the age of mobile, this type of analysis was impossible. But in 2017, mobile location data tells the story. Brands that act without the best intel risk wasting ad dollars on moving targets who are no longer there. Check out the “power rankings” for each generation.
