While Amazon Go has proven early on that people are receptive to a cashier-less shopping experience, the question remains as to which retail chains these Amazon Go shoppers regularly frequent. Identifying these chains could give valuable insight as to how Amazon Go will impact competitive businesses in the near future.
In this inMarket inSights Report Card, we've used first-party, SDK derived location data to rank the top five and bottom five retail chains shoppers frequent when they're not at Amazon Go stores. We've used inMarket's database of over 50 million comScore verified monthly users to identify who are Amazon Goers and Amazon No-Goers, and then analyzed their foot traffic patterns to see where else they shop.
Download the latest inMarket inSights Report Card to see where Amazon Goers shop!