The 99 Cents Only Store was looking for a new way to increase foot traffic to their retail locations. Seeing the opportunity within the mobile advertising space, especially when paired with the latest location technology, the 99 Cents Only Stores tapped InMarket – which focuses on reaching shoppers via mobile during the moments that matter – as their solution provider. 

InMarket used their product, Preceptivity, to reach 99 Cents Only Stores shoppers during a time that they are most receptive to receiving a marketing message. By delivering contextual, properly timed, location-based ads to the 99 Cents Only Stores’ target demographic, InMarket was able to increase foot traffic to 99 Cents Only Stores retail locations. Through this, the 99 Cents Only Stores also gained insight into foot traffic patterns in accordance of day of the week and by individual retail locations.