The InMarket Measurement Playbook

Discover new opportunities to optimize media across all channels
with real world, online-to-offline consumer intelligence

Marketers know all too well how critical it is to have accurate and actionable data in order to measure campaign effectiveness across the three core areas of business growth: acquiring new customers, retaining existing customers, and increasing customer lifetime value. Unfortunately, a big challenge to measuring omnichannel campaign effectiveness is that while many marketers have data on digital engagement, offline consumer activity is elusive.