2020 Holiday Playbook
The COVID-19 global pandemic has had a dramatic impact on life as we know it. While consumer behaviors are changing, Americans’ relentless spirit and love for the holidays and its traditions remain consistent. Today’s marketer must understand and anticipate consumers’ wants in an uncertain environment--this means being flexible and prepared to meet (and exceed) consumer expectations in their moment of need.
We've compiled 4 easy ways to optimize your game plan in our 2020 Holiday Playbook, where we outline how to: