Since 2010, InMarket has helped thousands of savvy brands leverage SDK-derived, opt-in consumer data to better understand who consumers are, why they make decisions, and how best to reach them. Real-time consumer data has been especially vital during COVID-19—a time when consumer habits are changing rapidly—for identifying key patterns in evolving consumer habits, and creating clear actionable steps to optimize strategy and drive increased ROI.
InMarket’s 2020 Consumer Almanac series leverages first-party, permission-based data collected from InMarket’s SDK platform of Comscore-verified monthly active users in the US to analyze trends for the biggest household retail brands across 12 verticals. These insights help marketers understand how to best meet demand as consumer behavior changes over time.
Verticals analyzed include:
Within each category of this series, we’ll be covering three metrics that provide insight into a chain’s overall business health:
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