InMarket’s 2020 Consumer Almanac series leverages first-party, permission-based data collected from InMarket’s SDK platform of Comscore-verified monthly active users in the US to analyze trends for the biggest household retail brands across 12 verticals. These insights help marketers understand how to best meet demand as consumer behavior changes over time.
Within each category of this series, we’ll be covering three metrics that provide insight into a chain’s overall business health:
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The United Debacle A Foot Traffic Analysis
When the United “drag-off” incident occurred, we decided to measure any changes in foot traffic across the airline's hubs in Denver, Houston, Los Angeles, San Francisco and Washington, DC -- where they don't share terminals with other airlines. The results were fascinating. |
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