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How to Measure the Quality & Effectiveness of Location Data
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Campaign ROI at Retail: A Game Plan
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The Definitive Guide to Mobile Usage In-Store
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Understanding the Beacon Proximity Landscape
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How to Measure the Quality &
Effectiveness of Location Data

Savvy marketers understand that the modern consumer has become accustomed, and also dependant, on brands using proven digital strategies in order to communicate. It is expected and relied upon in order to win their all mighty dollar. Because of the convergence of digital and physical worlds that this represents, location is the key to authenticity, effectiveness and overall campaign ROI. This whitepaper is a guide to evaluating and maximizing this strategy.

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Campaign ROI at Retail:

A Game Plan

A shopper is a moving target, and mobile is the only medium that shares the entire journey. At inMarket, we’ve spent the past seven years created groundbreaking products that connect our partner brands with consumers at every part of the journey -- from general awareness and consideration all the way down to the in-store moment of truth. We’ve established a number of best practices along the way, and we’re excited to share those with our partners and soon-to-be partners as they consider location-based mobile solutions.

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