In September 2021, Apple released the latest iOS software update, iOS 15. This comes just 6 months after releasing iOS 14.5, which included Apple’s new App Tracking Transparency (ATT) prompt.
Among new Emojis and better Maps, marketers are taking note of the enhancements to Notifications and User Privacy, in particular, for their potential impact on marketing tactics.
In this InMarket iOS 15 brief, we explain the ‘Focus’, ‘Notifications’, and ‘Privacy’ iOS 15 updates, and provide our point of view (POV) on the direct and indirect impacts on marketing activities.
