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Since 2010, inMarket has integrated its proprietary, state of the art SDK in hundreds of popular mobile apps, providing for billions of high-quality location data points across over 50M MAUs in the US alone. Our comScore verified, 1st party, always-on GPS data combined with the US’s largest beacon rollout provided granular data quality not available anywhere else in mobile.


This data gives our advertisers campaign precision and ROI that dramatically exceeds goals, but it also enables us to see insights into how our physical world operates and how people truly live their lives. Enjoy.
Spring 2017 Loyalty Report: Restaurants
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Spring 2017 Loyalty Report: Retail
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Ranking Businesses Based on Generational Foot Traffic
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The United Debacle - A Foot Traffic Analysis
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Spring Training Foot Traffic Report for Restaurants 
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Spring Loyalty Report:

Restaurants

In our extended six page Spring 2017 Loyalty Report for Restaurants, we’re using inMarket Location Data to examine the best and worst FSRs and QSRs for customer loyalty. The restaurants on top are thriving, while those toward the bottom are dealing with closures, losses or even bankruptcy.

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Spring Loyalty Report:

Retail

In this four page report, we’re looking specifically at the retail industry, where each week it seems like there’s another round of mass store closures. But despite the “retail-pocolypse,” there are a few retailers that are expanding and thriving. What do they have in common? Loyal customers. In this report, we identify the top 10 and bottom 10 retailers for customer loyalty, based on inMarket location data.

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Spring Training Foot Traffic

Report for Restaurants

Spring Training is big business for many cities in Florida and Arizona, as teams and their fans make the annual pilgrimage out of the cold to celebrate baseball and sunshine. We’re interested in just how much economic impact spring training has on its host cities and businesses, and we’ve turned to mobile location data to tell the story. This two page report uses inMarket data to rank Florida and Arizona restaurant chains based on their share of visits (SOV) during spring training in March 2017.

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Ranking Businesses Based

on Generational Foot Traffic

Thanks to mobile location data, we can now understand where the big four age groups are shopping, dining and doing business en masse. This seven page report ranks businesses from various categories -- like retail, restaurants and finance -- based on their saturation with each generation, and examines major trends within each cohort.

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The United Debacle

A Foot Traffic Analysis

When the United “drag-off” incident occurred, we decided to measure any changes in foot traffic across the airline's hubs in Denver, Houston, Los Angeles, San Francisco and Washington, DC -- where they don't share terminals with other airlines. The results were fascinating.

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