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Since 2010, inMarket has integrated its proprietary, state of the art SDK in hundreds of popular mobile apps, providing for billions of high-quality location data points across over 50M MAUs in the US alone. Our comScore verified, 1st party, always-on GPS data combined with the US’s largest beacon rollout provide granular data quality not available anywhere else in mobile.

This data gives our advertisers campaign precision and ROI that dramatically exceeds goals, but it also enables us to see insights into how our physical world operates and how people truly live their lives. Enjoy.

inMarket inSights Have Been Featured In:

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Vegetarian Leaning Shopper Report
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Q3 Shopper Traffic
Report
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Report Card:
Amazon Lockers
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Report Card:
Dick's Sporting Goods
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Report Card:
Late Night Dining
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Q2 Foot Traffic Report:
Retail
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Q1 Foot Traffic Report:
Retail
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Report Card:
Toys R Us
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Report Card:
New Year's Resolutions
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Mapping The Holiday Shopping Season
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Report Card:
Music Festivals
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Generational Foot Traffic Report: Grocery
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Report Card:
Amazon Whole Foods
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Report Card:
Lidl
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Foot Traffic Report:
Back to School
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Summer 2017 Loyalty Report: Casinos
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Spring 2017 Loyalty Report: Grocery
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Spring 2017 Loyalty Report: Restaurants
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Spring 2017 Loyalty Report: Retail
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Generational Foot Traffic Report: Power Rankings
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The United Debacle - A Foot Traffic Analysis
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Spring Training Foot Traffic Report for Restaurants 
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inMarket inSights

Vegetarian Leaning Shopper Report

In this inMarket inSights report, we’ve ranked the top five grocery chains based on their attractiveness to vegetarian-leaning consumers, based on a combination of purchase history and visitation patterns. We first identified shoppers who have purchased meat alternatives including Boca Burger, Morning Star, Quorn and Beyond Meat thus far in 2018 — and then analyzed their grocery visitation patterns from January - May, 2018, to uncover where this group over-indexes versus the U.S. baseline. Download the report to see the results!

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inMarket inSights

Q3 Shopper Traffic Report

Q3 is bookended by two major holidays — Independence Day and Labor Day. In between, the hot summer months play host to a ton of shopping — as families escape the heat for the cool confines of their local mall, or to refresh the wardrobe during back-to-school shopping. We took a closer look at what retailers capatilized on this time period. Download the report to see the results!

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inMarket inSights Report Card

Restaurant Income

At inMarket, we’re constantly analyzing audience segments based on true consumer behaviors, so we can provide our partner agencies and brands with unmatched intelligence that boosts ad campaign efficiency. One of the largest segmentation categories that our partners ask for is income level — which has historically been a vital guide for brands to reach people who are most receptive to their message. With that in mind, we’ve ranked the 280 largest U.S. quick- and full-service restaurants based on median income level of its customer base. Download the report to see the results!

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inMarket inSights Report Card

Amazon Lockers

Through the lens of first party location data, we’ve segmented Whole Foods stores across the top 10 DMAs into two buckets — those with Amazon Lockers, and those without — to understand how they’re impacting visitation behaviors. Find out in the report!

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inMarket inSights Report Card

Dick's Sporting Goods

On 2/28/18, Dick’s Sporting Goods CEO Edward W. Stack announced that the retailer would end sales of assault-style rearms and high capacity magazines, and raise the minimum age to purchase a gun from 18 to 21. The move has been both praised and condemned by Americans on both sides of the issue — with those in favor of the new rules sending owers and donuts, and those opposed threatening to boycott the retailer all together. Has the decision effected foot traffic? Find out in the report!

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inMarket inSights Report Card

Late Night Dining

In this inMarket inSights Report Card, we’re using inMarket Location Data to take a deeper look into late night dining habits. Download now!

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inMarket inSights

Q2 Foot Traffic Report: Retail

In this inMarket inSights Report, we’re using inMarket Location Data to take a deeper look into the retail shopping habits that take place during Q2. Download now!

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inMarket inSights

Foot Traffic Report:

Toys R Us

In this inMarket inSights Report, we’re using inMarket Location Data to take a deeper look into foot traffic at Toys R Us. Download now to see the results!

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inMarket inSights

Report Card: New Year's Resolutions

In this inMarket inSights Report, we’re using inMarket Location Data to take a deeper look into how long people stay with their New Year's Resolutions. Download now to see the results!

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inMarket inSights

Q1 Foot Traffic Report: Retail

In this inMarket inSights Report, we’re using inMarket Location Data to take a deeper look into the retail shopping habits that take place during Q1. Download now!

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inMarket inSights

Mapping The Holiday Shopping Season

In this inMarket inSights Report, we’re using inMarket Location Data to map the holiday shopping season and uncover hidden marketing opportunities. Download now to see what you may be missing!

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inMarket inSights Report Card:

Music Festivals

This three page inMarket inSights Report Card takes a deeper look into foot traffic and attendee income during the 2017 music festival season.

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Generational Report Card:

Grocery

In our six page generational foot traffic report for grocery, we’re using inMarket Location Data to examine the different grocery shopping habits of each generation.

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inMarket inSights Report Card:

Lidl

This inMarket inSights Report Card covers Lidl's expansion into the US and its effect on the competition. Download the report to find out if Lidl's expansion into the US has been successful!

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inMarket inSights:

Foot Traffic Report: Back to School

In this Back-to-School Foot Traffic Report, we’re utilizing inMarket Location Data to uncover visitation trends at U.S. retailers during July and August, 2017, and to compare that performance against the rest of the year. Download this six page report to see which retailers saw the greatest gains during the back to school rush.

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inMarket inSights Report Card:

Amazon and Whole Foods

Our first edition inMarket inSights Report Card covers the impact on foot traffic at Whole Foods since Amazon took control on 8/28 -- with a quick look at competitive grocers as well.

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Summer 2017 Loyalty Report:

Casinos

In this seven page Loyalty Report for Casinos, we’re using inMarket Location Data to examine which casinos have the best and worst customer loyalty.

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Spring Loyalty Report:

Grocery

In our three page Spring 2017 Loyalty Report for Grocery, we’re using inMarket Location Data to examine which grocery chains have the best customer loyalty.

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Spring Loyalty Report:

Restaurants

In our extended six page Spring 2017 Loyalty Report for Restaurants, we’re using inMarket Location Data to examine the best and worst FSRs and QSRs for customer loyalty. The restaurants on top are thriving, while those toward the bottom are dealing with closures, losses or even bankruptcy.

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Spring Loyalty Report:

Retail

In this four page report, we’re looking specifically at the retail industry, where each week it seems like there’s another round of mass store closures. But despite the “retail-pocolypse,” there are a few retailers that are expanding and thriving. What do they have in common? Loyal customers. In this report, we identify the top 10 and bottom 10 retailers for customer loyalty, based on inMarket location data.

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Spring Training Foot Traffic

Report for Restaurants

Spring Training is big business for many cities in Florida and Arizona, as teams and their fans make the annual pilgrimage out of the cold to celebrate baseball and sunshine. We’re interested in just how much economic impact spring training has on its host cities and businesses, and we’ve turned to mobile location data to tell the story. This two page report uses inMarket data to rank Florida and Arizona restaurant chains based on their share of visits (SOV) during spring training in March 2017.

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Ranking Businesses Based

on Generational Foot Traffic

Thanks to mobile location data, we can now understand where the big four age groups are shopping, dining and doing business en masse. This seven page report ranks businesses from various categories -- like retail, restaurants and finance -- based on their saturation with each generation, and examines major trends within each cohort.

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The United Debacle

A Foot Traffic Analysis

When the United “drag-off” incident occurred, we decided to measure any changes in foot traffic across the airline's hubs in Denver, Houston, Los Angeles, San Francisco and Washington, DC -- where they don't share terminals with other airlines. The results were fascinating.

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