Retailer Apps Struggling to Gain Traction Inside the Store

November 1, 2016 / by Dave Heinzinger posted in location, location-based advertising, mobile, in-store, instore, retail, apps, mobile usage, mobile advertising

In its latest whitepaper, inMarket takes a look at consumer mobile usage habits inside of stores.

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The findings are a bit surprising: Social, which makes up a huge percentage of mobile usage outside the store, accounts for just 4% of mobile momments inside the store. On the flip side, approximately 55% of mobile moments direclty relate to the purchase decision.

The image above provides a nice overview. If you're interested in a deeper dive, you can download the full whitepaper here

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