Over 100MM Amazon Prime membership holders look forward to awesome deals on Amazon Prime Day each year, and it has become so successful that Amazon has doubled down and extended Prime Day to two days this year. While Amazon continues to rake in big bucks, competitors are also waging sales wars against this eCommerce behemoth by offering competitive rates to draw in “anti-Prime Day” shoppers.

In this inMarket inSights Report, we took a look to see how successful three of Amazon’s biggest competitors were in attracting customers through their doors during this battle of the sales.