In this inMarket inSights CPG report, we’ve ranked the top five grocery chains based on their foot traffic of vegetarian-leaning consumers. This analysis utilizes a combination of purchase history and hyper-accurate visitation data based on inMarket's 50MM 1st party, direct SDK integrations. We first identified shoppers who have purchased meat alternatives, including brands Boca Burger, Morning Star, Quorn and Beyond Meat — and then analyzed their grocery visitation patterns from January - May, 2018. This uncovered where this group over-indexes versus the U.S. baseline.
Download the report to see the results!
