--- title: "inMarket inSights Landing Page: Starbucks Happy Hour Report Card" --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![](https://go.inmarket.com/hs-fs/hubfs/inSights%20Header%20Images/inMarket-inSights-starbucksheader.jpg?width=1994&name=inMarket-inSights-starbucksheader.jpg) How Successful was Starbucks Happy Hour at Increasing Foot Traffic? People really love their Starbucks: in the U.S. alone, there are over 8,500 locations in operation, which earn over $24.7 billion in annual revenue. With no shortage of successful strategies to draw in customers, Starbucks recently launched their new happy hour program which offers customers a buy-one-get-one-free deal on any grande or larger handcrafted beverage on Thursdays from 2-7 PM. While this idea feels like it has all of the makings of a slam dunk success, we wanted to investigate just how successful this initiative was at getting more coffee drinkers through the doors.   Download the report below! ![](https://go.inmarket.com/hs-fs/hubfs/inSights%20Assets/inSights-Starbucks-Happy-Hour-shadowed.png?width=400&name=inSights-Starbucks-Happy-Hour-shadowed.png) Download The Report Below! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)