How Successful was Starbucks Happy Hour at Increasing Foot Traffic?

People really love their Starbucks: in the U.S. alone, there are over 8,500 locations in operation, which earn over $24.7 billion in annual revenue. With no shortage of successful strategies to draw in customers, Starbucks recently launched their new happy hour program which offers customers a buy-one-get-one-free deal on any grande or larger handcrafted beverage on Thursdays from 2-7 PM. While this idea feels like it has all of the makings of a slam dunk success, we wanted to investigate just how successful this initiative was at getting more coffee drinkers through the doors.

Download the report below!

Download The Report Below!