--- title: Q4 2020 Whole Foods 360 Analysis --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![WholeFoodsLandingPage](https://go.inmarket.com/hs-fs/hubfs/inSights%20Header%20Images/WholeFoodsLandingPage.png?width=1920&name=WholeFoodsLandingPage.png "WholeFoodsLandingPage") **Q4 2020 Whole Foods 360° Analysis** *Year-over-year analysis of visitation to the Amazon-owned grocer*   Despite numerous deals for Amazon Prime members and several sales events throughout the quarter, Whole Foods continued to experience a decline in foot traffic at grocery stores nationwide. Amazon physical store sales (including Whole Foods) were down [8% YoY](https://www.supermarketnews.com/retail-financial/amazon-cracks-100-billion-quarterly-sales-huge-q4) in Q4 2020 as COVID-19 continues to impact consumer shopping behaviors. In this InMarket InSights Report Card, we’ve examined how shoppers behaved at Whole Foods locations in Q4 2020 versus Q4 2019. The report contains analysis of consumer visitation habits, frequency, and dwell time inside the store and on their path to purchase. Insights covered in the **Q4 Whole Foods 360° Analysis** report include: - An analysis of overall consumer visitation habits at the Amazon-owned grocery store. - The change in frequency, micro visits and dwell time at Whole Foods Q4 2020 vs. Q4 2019.  Find these insights and more in the report. ![Whole Foods Q4 2020 Cover Photo-shadowed](https://go.inmarket.com/hs-fs/hubfs/inSights%20Assets/Whole%20Foods%20Q4%202020%20Cover%20Photo-shadowed.png?width=1347&name=Whole%20Foods%20Q4%202020%20Cover%20Photo-shadowed.png "Whole Foods Q4 2020 Cover Photo-shadowed")     Download Below! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)