Q3 is bookended by two major holidays — Independence Day and Labor Day. In between, the hot summer months play host to a ton of shopping — as families escape the heat for the cool confines of their local mall, or to refresh the wardrobe during back-to-school shopping.
In our Q3 Shopper Traffic Report, we took a closer look at how shopper patterns can help CPG brands plan out campaigns to maximize ROI on their media.
