--- title: "InMarket InSights: Q1 2020 Look Back Retail Loyalty Report" --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![loyaltyreportheader](https://go.inmarket.com/hs-fs/hubfs/loyaltyreportheader.png?width=1920&name=loyaltyreportheader.png "loyaltyreportheader") **Q1 2020 Look Back Retail Loyalty Report**   COVID-19 has reshaped American life: the widespread adoption of social distancing and stay-at-home orders has resulted in the shut down of non-essential businesses, and could accelerate the closures of 100,000 retail locations by 2025.   In an effort to evaluate the health and long-term viability of retailers, InMarket created a Loyalty Index Score (LIS). The InMarket LIS looks at the average number of visits over a set period of time and is a key indicator of each retailer’s ability to retain customers and grow lifetime value. Loyalty, combined with multi-channel strategies and a strong balance sheet, will help distinguish the survivors and those who will prosper through this crisis and beyond.   Download the report below! ![Retail Report - Q1 2020 Look Back Cover Shadowed](https://go.inmarket.com/hs-fs/hubfs/Retail%20Report%20-%20Q1%202020%20Look%20Back%20Cover%20Shadowed.png?width=860&name=Retail%20Report%20-%20Q1%202020%20Look%20Back%20Cover%20Shadowed.png "Retail Report - Q1 2020 Look Back Cover Shadowed") Download The Report Below! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)