inMarket Case Study: ProYo
As a challenger brand, ProYo is set to rede ne the dessert and ice cream categories by proving that, yes, ice cream can be nutritionally balanced and taste amazing. The challenge becomes communicating this to shoppers during their peak moments of receptivity both before shopping and then at the moment of truth: inside the store, in the freezer aisle. Find out how ProYo overcame this challenge. |
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inMarket Case Study: Rainbow Light
The shopper marketing practice at Rainbow Light was looking for new innovative ways to reach, engage, and convert shoppers. With internal research indicating that much of their target market was turning to mobile to aid in making purchase decisions, Rainbow Light needed a solution that would enable them to connect with their audience via mobile during times purchase decisions were being made. |
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