InMarket is excited to congratulate Lindsay Blanch, SVP, Head of Decision Science at Hill Holliday, for winning the InMarket Lift Leader Award for Marketing Optimization! 

Lindsay's ability to uniquely leverage InMarket's LCI features to better understand critical consumer insights helped drive advertising efficiency, return on advertising (ROAS) and sales. Blanch's work with LCI enabled Hill Holliday's clients to move beyond vanity metrics such as click-through rates, opting instead for measuring the success of their programs based on its impact on sales. Congrats, Lindsay!

The InMarket Lift Leader Awards were created to recognize leaders who challenged the status quo and enhanced closed-loop marketing effectiveness. They helped navigate their organizations to not only survive during a time of unprecedented change, but to thrive. Winners have been selected for their innovation, adaptivity and optimization efforts across program categories in which their efforts made a measurable impact. Each Lift Leader shared their program and experiences highlighting their results driving growth using attribution and insights.

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