Congratulations to Alison O’Keefe, VP of Marketing, at Frisch’s Restaurants, for winning the InMarket Lift Leader award for Holistic Marketing!

Alison’s work to implement a holistic, company-wide approach to attribution/measurement using LCI, serves as a model for others to emulate. By leveraging the insights from LCI, O’Keefe successfully optimized campaigns through her better understanding of consumer shopping behaviors and pinpointed the best ways to reach the brand’s respective target audiences to drive growth. Congrats, Alison!

The InMarket Lift Leader Awards were created to recognize leaders who challenged the status quo and enhanced closed-loop marketing effectiveness. They helped navigate their organizations to not only survive during a time of unprecedented change, but to thrive. Winners have been selected for their innovation, adaptivity and optimization efforts across program categories in which their efforts made a measurable impact. Each Lift Leader shared their program and experiences highlighting their results driving growth using attribution and insights.

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