--- title: "Real-Time Readiness: Understanding the Marketing Implications of Apple’s iOS 14 Update" --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![](https://go.inmarket.com/hs-fs/hubfs/ios14pageHeader.png?width=1920&name=ios14pageHeader.png)   In 2020, Apple announced several changes to user privacy settings that would be incorporated in a number of iOS 14 updates. These enhancements to user privacy include new opt-in pop-ups regarding mobile identifiers. Download this report to understand a summary of these changes and our assessment on the impact on InMarket’s business.     Download Below! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)