We’ve heard the stereotype for kombucha drinkers: health-conscious yogis who exclusively consume all organic produce — but this picture couldn’t be further from reality. Thanks to inMarket’s first-party, SDK derived location data, we’ve taken a refreshing perspective on the purchasing behaviors of kombucha drinkers, and have also confirmed a very different consumer profile that might surprise you.

 

In this inMarket inSights Report Card, we’ve ranked the top and bottom ten grocery chains based on their

visitation frequency patterns. What emerged is a clear list of winners and losers, and wild cards that would surprise astute industry analysts.