---
title: How to Build A Breakthrough Moment Webinar
---

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InMarket Webinar:  
How to Build A Breakthrough Moment

A comprehensive guide to helping brands and agencies cut through the clutter to build powerful interactive brand experiences that drive engagement. 

**Thursday, August 20, 2020 - 3:00 PM EST**

Creating a Breakthrough Moment is the careful combination of art and science. Get the inside scoop on how leading brands like STIHL and its agency PowerChord are building real-time, interactive experiences that cut through the clutter and deliver impactful brand engagements that drive 30.28X the results of traditional mobile advertising.*   

On this webinar we will review the essential components to building a breakthrough moment and hear from PowerChord on how STIHL’s InStore Breakthrough Moment blew away the competition with a 18.17% click through rate.  

**Breakthrough Moments Topics Covered:**

- Delivery and timing
- Creative execution and creativity
- Information and offer
- STIHL's Breakthrough Moment strategy & execution

**Moderator:**

Joseph Intile, Creative Director, InMarket

**Panelists:**

Nikki Vegenski,   
SVP of Marketing and Strategy, PowerChord

Courtney Parker,   
Senior Account Manager-Lead, PowerChord

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