--- title: Gulf States Toyota Case Study --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![InMarket Case Studies Banner](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Case%20Studies%20Banner.jpg?width=1920&name=InMarket%20Case%20Studies%20Banner.jpg "InMarket Case Studies Banner") Gulf States Toyota Increases Dealership Visits Through Addressable TV   GST leveraged LCI® to to measure Addressable TV’s effectiveness in driving people to dealerships. By connecting TV viewing behavior to offline behavior, InMarket measured the incremental lift in dealership visits from those who saw the TV ads, compared to an unexposed control group. Download Now! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)