--- title: Getting Smart About Ad Waste --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![Media-Waste-Paper-Assets-v1-Hubspot-Header](https://go.inmarket.com/hs-fs/hubfs/Media-Waste-Paper-Assets-v1-Hubspot-Header.jpg?width=1920&name=Media-Waste-Paper-Assets-v1-Hubspot-Header.jpg "Media-Waste-Paper-Assets-v1-Hubspot-Header") Getting Smart About Ad Waste   This report, a collaboration between **InMarket** and the **CMO Council**, demonstrates how brands that leverage always-on attribution and real-time optimization can eliminate up to 94% of media waste.    Download the report and unlock key results from the study of over 30 advertisers and 100+ campaigns, including: - Always-on attribution and real-time, in-flight optimization can deliver an 11x improvement in media effectiveness - LCI customers not leveraging always-on, real-time optimization have the opportunity to optimize 75% or more of their media spend - For a $20 million campaign, optimizing against 75% of non-performing impressions can equate to $15 million that can be more effectively spent ![Media-Waste-Paper-Assets-v1-Cover-Photo copy](https://go.inmarket.com/hs-fs/hubfs/Media-Waste-Paper-Assets-v1-Cover-Photo%20copy.png?width=712&name=Media-Waste-Paper-Assets-v1-Cover-Photo%20copy.png "Media-Waste-Paper-Assets-v1-Cover-Photo copy")   Download Now! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)