Getting Smart About Ad Waste


This report, a collaboration between InMarket and the CMO Council, demonstrates how brands that leverage always-on attribution and real-time optimization can eliminate up to 94% of media waste. 


Download the report and unlock key results from the study of over 30 advertisers and 100+ campaigns, including:

  • Always-on attribution and real-time, in-flight optimization can deliver an 11x improvement in media effectiveness
  • LCI customers not leveraging always-on, real-time optimization have the opportunity to optimize 75% or more of their media spend
  • For a $20 million campaign, optimizing against 75% of non-performing impressions can equate to $15 million that can be more effectively spent
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