Connected TV Calls for Connected Media + Measurement

Maximize CTV Advertising with InMarket

If you’re like most advertisers, you’ve transformed your media strategy to hone in on Connected TV. In fact, it’s estimated that CTV ad spend will increase by 32% this year alone.^* Yet, allocating ad spend is just one piece of the puzzle. To be most effective, you need an omnichannel measurement solution to optimize your campaigns in-flight. With 80% of sales happening in physical stores, you need your measurement to span online visits, offline visits, and sales to track true ROAS.^**

Download our latest whitepaper “The Ultimate CTV Guide: Target, Measure, Optimize, Succeed” to learn more about how to drive success across your entire omnichannel advertising strategy, including CTV.

*eMarketer

**U.S. Department of Commerce