--- title: CTV Measurement Whitepaper --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![UltimateCTVHero](https://go.inmarket.com/hs-fs/hubfs/UltimateCTVHero.jpg?width=1920&name=UltimateCTVHero.jpg "UltimateCTVHero") Connected TV Calls for Connected Media + Measurement *Maximize CTV Advertising with InMarket*   If you’re like most advertisers, you’ve transformed your media strategy to hone in on Connected TV. In fact, it’s estimated that CTV ad spend will increase by 32% this year alone.* Yet, allocating ad spend is just one piece of the puzzle. To be most effective, you need an omnichannel measurement solution to optimize your campaigns in-flight. With 80% of sales happening in physical stores, you need your measurement to span online visits, offline visits, and sales to track true ROAS.**   Download our latest whitepaper “**The Ultimate CTV Guide:***** Target, Measure, Optimize, Succeed***” to learn more about how to drive success across your entire omnichannel advertising strategy, including CTV.   *eMarketer **U.S. Department of Commerce ![UltimateCTVCoverPhotoDropped](https://go.inmarket.com/hs-fs/hubfs/UltimateCTVCoverPhotoDropped.png?width=1000&name=UltimateCTVCoverPhotoDropped.png "UltimateCTVCoverPhotoDropped")   Download Below! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)