As we kick off the official start of summer 2020, many are asking, “Where will Americans call paradise during the pandemic this summer?” While vacation plans are evolving due to COVID-19 concerns and an uncertain economy, they will clearly continue as Americans spend $101 billion on summer vacations per year. Many consumers rely on summer vacation to decompress and to take care of their mental health—making this year’s getaway perhaps the most important of all.
In this InMarket InSights Report, we explore how summer 2020 vacation plans have been impacted by these unusual times, share important data on where consumers plan to go, and how brands and marketers can adapt their own efforts to help make the most of the summer season.
Download the report below!
