Although uncertainty hangs over this year’s Halloween activities due to COVID-19, InMarket’s Confections & Infections report reveals more than 60% of adults surveyed are optimistic that Halloween goers will find creative, fun, and safe ways to enjoy the upcoming holiday. Supporting the early optimism, U.S. sales of Halloween candy were up 13% over last year in the month ending September 6. In fact, average candy spend per device is also up significantly year-over-year according to InMarket data.

In this InMarket report, we explore how COVID-19 has impacted candy sales, and what Halloween 2020 might look like for the candy industry.

Download the report below!