--- title: "InMarket InSights COVID-19 Impact Report: Confections & Infections" --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![](https://go.inmarket.com/hs-fs/hubfs/inSights%20Header%20Images/halloweenlandingpage.png?width=1920&name=halloweenlandingpage.png) Confections & Infections: COVID-19's Impact on Candy Although uncertainty hangs over this year’s Halloween activities due to COVID-19, InMarket’s Confections & Infections report reveals more than 60% of adults surveyed are optimistic that Halloween goers will find creative, fun, and safe ways to enjoy the upcoming holiday. Supporting the early optimism, U.S. sales of [Halloween candy were up 13% over last year](https://www.usatoday.com/story/money/2020/09/24/halloween-americans-load-up-candy-trick-treat-not/3514568001/) in the month ending September 6. In fact, average candy spend per device is also up significantly year-over-year according to InMarket data.   In this InMarket report, we explore how COVID-19 has impacted candy sales, and what Halloween 2020 might look like for the candy industry. Download the report below! ![C-19 Halloween Candy InSights Report Cover-shadowed](https://go.inmarket.com/hs-fs/hubfs/inSights%20Assets/C-19%20Halloween%20Candy%20InSights%20Report%20Cover-shadowed.png?width=1347&name=C-19%20Halloween%20Candy%20InSights%20Report%20Cover-shadowed.png "C-19 Halloween Candy InSights Report Cover-shadowed") Download Below! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)