While Thanksgiving celebrations might look a little different this year— be it a Zoom call, or wearing masks while social distancing outdoors—nearly 60% of those recently surveyed indicated that COVID-19 would not change their Thanksgiving plans.

That’s good news for marketers, but adjusting to how COVID-19 will impact Thanksgiving spending this year—including a possible surge in last-minute shopping—will require real-time brand engagement to cater to consumers’ evolving behaviors.

As supply chains recover and optimism about the economy grows, campaign planning for Thanksgiving is well underway by brands across the country. Download InMarket’s latest COVID-19 Impact Report, Home for The Holidays, to access important data that uncovers how consumers are feeling about Thanksgiving 2020. 

Download the report below!