Join InMarket and LiveRamp for a 20-minute webinar with our special guest Publicis Media / Spark Foundry as we dive into current macroeconomic trends affecting the use of commerce data for successful targeting strategies. Learn how leveraging different data types such as item-level purchase, location, shopper intent and demographics can support brands that have limited access to 1st party data on their shoppers.

Topics covered:

• How can brands look for unique value in commerce data?
• What are some shopping trends brands should be aware of (Private Label Switchers, Cash Shoppers, etc.)?
• Which upcoming tentpole events (ex. Black Friday, Cyber Monday, etc.) should brands look to leverage commerce data as part of their targeting strategy?

Speakers