Cameron V. Peebles Joins inMarket as CMO

February 1, 2017 / by Dave Heinzinger posted in location, mobile, mobile advertising, inmarket, beacons, adtech

Today, inMarket is pleased to welcome Cameron V. Peebles to the team as CMO. 

Having previously led marketing initiatives for mobileStorm, Stamps.com Enterprise and Nero Software, Peebles most recently served as Chief Marketing Officer of Airpush, a top global mobile advertising platform. At Airpush, Cameron was credited was bootstrapping the company to $100 million in revenue, while helping the company to rack up a wide array of industry accolades, including Marketing Department of the Year (Gold) at the 2015 Best in Biz International Awards, and Marketing Executive of the Year (Silver) at the 2015 Best in Biz U.S. Awards.

“Since 2010, inMarket has set the standard for real time engagement at the moment of truth and helped brands gain unprecedented advantage through beacon technology at scale. Now, as our space matures and we enter a seventh consecutive year of growth, we know that sharing our vision with the community will be an integral part of our next chapter,” said Todd Dipaola, CEO and cofounder of inMarket. “Cameron has the perfect blend of marketing experience, savvy and the entrepreneurial spirit to lead our marketing team to continued success in the future.”

Cameron’s arrival at inMarket comes at a time of widespread growth for the company known for its market-leading beacon deployments in retail, bars, restaurants and nightlife.

“The strategies and technologies that brands use to engage with consumers in mobile have been consistently improving since the introduction of smartphones nearly a decade ago,” Cameron is quoted in a release issued by the company. “inMarket’s industry leading technology, impressive track record of driving ROI and history of consistent growth is second to none. I’m very proud to be leading the company’s marketing initiatives as we expand even faster and reach many more exciting milestones.”

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Retailer Apps Struggling to Gain Traction Inside the Store

November 1, 2016 / by Dave Heinzinger posted in location, location-based advertising, mobile, in-store, instore, retail, apps, mobile usage, mobile advertising

In its latest whitepaper, inMarket takes a look at consumer mobile usage habits inside of stores.

Screen-Shot-2016-11-04-at-12.35.16-PM-800x470-1.png

The findings are a bit surprising: Social, which makes up a huge percentage of mobile usage outside the store, accounts for just 4% of mobile momments inside the store. On the flip side, approximately 55% of mobile moments direclty relate to the purchase decision.

The image above provides a nice overview. If you're interested in a deeper dive, you can download the full whitepaper here

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