Spring Training is big business for many cities in Florida and Arizona, as teams and their fans make the annual pilgrimage out of the cold to celebrate baseball and sunshine. The Baltimore Orioles, for example, generated over $89MM in economic output for their winter home of Sarasota, FL. The state as a whole drew over 1.5MM fans in 2016 -- setting a 100-year high, according to Gov. Rick Scott.

While teams like the Orioles measure their economic output through official sporting + cultural events and its promotion of Sarasota tourism, they (and other teams) might actually be selling themselves short. There’s a nice side effect that happens when you’re drawing tourists from all over the U.S.: They spend lots of money at in-state and in-city businesses -- specifically restaurants.  

At inMarket, we use first-party, full cycle location data from over 50 million anonymous consumers to understand foot traffic patterns at retail, restaurants, airports, salons and more. Based on that data, we’ve ranked all of the Florida and Arizona restaurant chains based on their share of visits (SOV) during spring training. A positive (+) number indicates the SOV is higher than average, while a negative (-) number indicates that the SOV is below average. This helps us to understand how restaurants are performing relative to their size and number of locations.

Check out the full report below -- or give us a shout directly here. 

Today, inMarket is pleased to welcome Cameron V. Peebles to the team as CMO. 

Having previously led marketing initiatives for mobileStorm, Stamps.com Enterprise and Nero Software, Peebles most recently served as Chief Marketing Officer of Airpush, a top global mobile advertising platform. At Airpush, Cameron was credited was bootstrapping the company to $100 million in revenue, while helping the company to rack up a wide array of industry accolades, including Marketing Department of the Year (Gold) at the 2015 Best in Biz International Awards, and Marketing Executive of the Year (Silver) at the 2015 Best in Biz U.S. Awards.

“Since 2010, inMarket has set the standard for real time engagement at the moment of truth and helped brands gain unprecedented advantage through beacon technology at scale. Now, as our space matures and we enter a seventh consecutive year of growth, we know that sharing our vision with the community will be an integral part of our next chapter,” said Todd Dipaola, CEO and cofounder of inMarket. “Cameron has the perfect blend of marketing experience, savvy and the entrepreneurial spirit to lead our marketing team to continued success in the future.”

Cameron’s arrival at inMarket comes at a time of widespread growth for the company known for its market-leading beacon deployments in retail, bars, restaurants and nightlife.

“The strategies and technologies that brands use to engage with consumers in mobile have been consistently improving since the introduction of smartphones nearly a decade ago,” Cameron is quoted in a release issued by the company. “inMarket’s industry leading technology, impressive track record of driving ROI and history of consistent growth is second to none. I’m very proud to be leading the company’s marketing initiatives as we expand even faster and reach many more exciting milestones.”

On-Premise advertisers can now talk to bar patrons -- right when they're about to order a drink.

At inMarket, we have a knack for breaking ground in the location-based advertising industry. We were the first to deploy beacons in multiple retailers in 2014, and the first to integrate iBeacon with Apple Watch in 2015. So this week at CES, we launched the first on-premise location platform for on-premise advertisers: inBar. 

With inBar, hundreds of advertisers -- from the obvious ones like beer/wine/spirits, to the not-so-obvious like fast food/QSR and ride sharing -- can now speak to bar patrons via contextual mobile engagements when they're having a night out. 

Check out what the press had to say about it: 

ReadWrite: inMarket Orders a Round of Beacons; Coming to a Bar Near You Soon

AdWeek: inMarket Supercharges On-Premise Advertising with Beacon Rollout to Bars and Restaurants

Mobile Marketing Watch: inMarket Raises the Bar for Consumer Engagement with inBar Platform

GeoMarketing: Beacons and the "Bar of the Future" come to CES

Street Fight: inMarket Launches Ambient Intelligence Platform for Brands

Want to learn more? Check out the full release below -- or get in touch with us here. 

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inMarket and AMI Entertainment Create Thousands of Responsive Environments with inBar™ Beacon Platform in Bars, Restaurants and Entertainment Venues

In its latest whitepaper, inMarket takes a look at consumer mobile usage habits inside of stores.

The findings are a bit surprising: Social, which makes up a huge percentage of mobile usage outside the store, accounts for just 4% of mobile momments inside the store. On the flip side, approximately 55% of mobile moments direclty relate to the purchase decision.

The image above provides a nice overview. If you're interested in a deeper dive, you can download the full whitepaper here.