Are Crocs cool? According to inMarket Location Data, the answer is... yes.

Crocs has topped inMarket's Back-to-School Retail rankings for 2017, drawing the largest spike in foot traffic of any retailer during the busy July/August shopping period. Aeropostale, Staples, PacSun and Kids Foot Locker also had strong draws druing the 2017 back-to-school rush. 

Contrarily, Neiman Marcus, Gap and Banana Republic all saw dips in foot traffic this summer. All three have announced store closures in the past 10 days.  

You can download the full report today at www.inmarket.com/insights. If you're interested in learning more about the rankings, just give us a shout over at www.inmarket.com/contact.

At inMarket, we've harnessed the power of location data in advertising since 2010. From our early in-store campaigns to the sophisticated, online-to-offline programs we run today, one thing has remained consistent: We've always managed those campaigns in-house.

But the demand for accuracy in programmatic has become too great. Today, we're extending our hyper-accurate Audiences segmenting product to programmatic trading desks. Brands and agencies can now access our walled garden of first-party location data previously only accessible via high-ROI managed campaigns.

Audiences will provide trading desks with unprecedented accuracy via our location database, which uses full cycle GPS, WiFi and the world’s largest beacon platform in a waterfall to continually validate data points. Opt-in consumer location data paired with our vast point-of-interest marketing platform reveals consumers’ journeys between POIs -- while personas derived from machine learning across billions of consumers data points make targeting more precise than ever.

Audiences also enables new first party location precision that dramatically reduces crossover contamination in dense markets -- for example, when a laundromat is next store to a restaurant. This unlocks superior targeting for brands. The same first party dataset enables inMarket to predict major business trends across America -- like customer loyalty -- via inMarket inSights.

If you're interested in learning more about inMarket Audiences, contact us today.

Location data can help us predict business trends -- and sometimes, those trends are quite surprising. This week, Bloomberg has featured inMarket location data in its story about customer loyalty at rapidly growing Shake Shack. 

"As Shake Shack Inc. expands across the U.S. from its New York home base, it’s missing a key ingredient: customer loyalty....

Though the upscale burger chain has more prestige than rivals like Subway and Chick-fil-A, its higher prices may be preventing customers from ordering as often."

You can read their full story here, or download the full  Loyalty Report for Restaurants at inmarket.com/insights.

Are you heading to the Street Fight Summit in Brooklyn this week? If so, swing by the inMarket booth and say hello. We'll be talking about how mobile location is powering best-in-class digital advertising for offline brands; and how that same data can be used to predict business and market trends.

Can't make it out to Brooklyn? Drop us a note anytime at inmaket.com/contact.

The latest inMarket inSights report on Retail Loyalty was featured by CNBC last week. Here's a quick synopsis:

Retail store closings are on track to hit a record high this year with retailers from department stores Sears, Macy's and J.C. Penney to specialty players like BeBe and Rue21 and footwear retailers Crocs and Payless shuttering locations.

It begs the question, who's next?

New data from inMarket's spring loyalty report suggest Nine West may be the next to close stores or lay off employees.

Check out the full story here. If you're interested in downloading the full Retail Loyalty report, you can get it at inMarket inSights.

Customer loyalty is vital to business health. Today, thanks to mobile location data, we can quantify customer loyalty and its impact on a business. In this report, we’re looking specifically at the retail industry, where each week it seems like there’s another round of mass store closures. But despite the “retail-pocolypse,” there are a few retailers that are expanding and thriving. What do they have in common? Loyal customers.

In our latest inSights report, we identify the top 10 and bottom 10 retailers for customer loyalty, based on inMarket location data. This first in a series of reports across brick and mortar verticals uses mobile location data from spring 2017 to identify customer loyalty at major U.S. retailers. The full report is available today at www.inmarket.com/insights. 

The findings from inMarket’s Spring 2017 data show a clear correlation between low customer loyalty and announcements of store closings, while high-loyalty retailers are actually expanding in the face of the predicted “retail apocalypse.” Thus far in 2017, five out of the top 10 retailers for customer loyalty have announced store expansions. Contrarily, eight out of the bottom 10 retailers for customer loyalty are either closing stores, laying off employees or freezing growth in 2017. 

inMarket uses machine learning in order to analyze billions of data points and paint a picture of consumer behavior’s influence on business. This retail loyalty ranking is based on inMarket location data from over 50 million anonymous consumers -- focusing specifically on repeat device visitation as an indicator of customer engagement, loyalty and retention.  

In addition to predicting market trends, inMarket uses location data to power its suite of industry-leading ad products such as its Lapsed Shopper Program -- which launched in March as an equalizer for brick and mortar retail against e-commerce. Retailers are recovering over 40% of their lapsed shoppers with the program, which capitalizes on store visit data the same way online retailers uses web visit data to retarget shoppers. 

For more information on these rankings or to find out your business's loyalty score, contact us today. 

At inMarket, we use mobile location data to predict business trends. This data also helps us understand how consumers are reacting to specific events -- for instance, the NBA Finals. 

Last night, we measured foot traffic across hundreds of bars and restaurants in Cleveland, Oakland and San Francisco as the Cleveland Cavaliers and Golden State Warriors tipped off Game 1 of the NBA Finals. Golden State may have won the first game, but the local businesses are the real winners when their respective teams make the finals. 

Here are the top bars based on foot traffic for each city during Game 1: 

For more location-based insights like these, please visit inMarket inSights or contact us today. 

eMarketer -- the leader in e-business data + research -- has featured inMarket's latest inSights report on generational shopping trends. We've included an excerpt below, and encourage you to check out the full story here. 

According to InMarket's new "Foot Traffic Power Rankings," millennials show a distinct preference for discount options when it comes to brick-and-mortar shopping.

The rankings are based on analysis of foot traffic to physical stores, using mobile location data from January through April 2017. Rankings are determined by frequency of visits compared with the category average for each generation. 

For the general retail category, the top three brands were discount purveyors of apparel. The No. 1 brand was Ross Stores, followed by privately held Rainbow and then Burlington Stores. Bridal chain DaVinci and home-furnishing giant Ikea rounded out the list.

You can download the full report over at inmarket.com/insights.  

Tech.Co, a publication that celerates tech, entrepreneurism and creativity, has ranked inMarket as one of Los Angeles' "22 Startups to Watch Out For." 

According to Tech.Co, "While the Bay Area hold the title of most prolific startup ecosystem, there’s no denying that California is a veritable gold mine of entrepreneurial talent. Los Angeles, for one, is not only brimming with innovative ideas, it’s also home to a wide range of unique startups that are solving the problems of the world."

Check out the full story here. 

Which QSR is a Gen Z magnet? Where do Boomers get their groceries? Are millennials the most frugal generation? 

These are questions we're often asked by top brands and retailers who turn to location data for an inside look at consumer behavior. Many of these partners have spent the past decade trying to figure out millennials -- those tricky digital natives who make up the majority of the current 18-35 demographic. Today, focus is shifting to Generation Z -- those born after 1995 -- who will surpass millennials as the largest generation by 2020. 

Luckily, location data has unlocked a better understanding of all generations, as consumer behavior shifts to mobile-first among all age groups. 

With that in mind, we're releasing our first report analyzing the offline shopping habits of Gen Z, Millennials, Gen X and Boomers, and ranking top businesses based on their generational reach within each group. The report is based on mobile location data from 50 million monthly, active, opted-in consumers across 700+ apps in the inMarket platform.

You can access the full report here -- and feel free to contact us with any questions.