Amazon Go, Amazon's cashierless store concept, stands out from traditional brick-and mortar businesses as it reinvents the customer journey in order to dramatically reduce purchase friction and create a much more pleasant experience. With their chain rapidly continuing to grow, Amazon could be at the forefront of a new era of shopping as it pioneers new ways to improve the consumer experience.

 

In this inMarket inSights Report, we’ve used first-party, SDK-derived location data from over 50 million Comscore-verified active users to analyze foot traffic patterns, historic device data, and real world trends at scale. We’re seeing how Amazon Go visitation patterns stack up against stack up against comparable categories as well as view changes in visits over time.