--- title: 2024 Gift Card Playbook --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![The-2024-Gift-Card-Playbook-Hubspot-Header](https://go.inmarket.com/hs-fs/hubfs/The-2024-Gift-Card-Playbook-Hubspot-Header.jpg?width=1920&name=The-2024-Gift-Card-Playbook-Hubspot-Header.jpg "The-2024-Gift-Card-Playbook-Hubspot-Header") 2024 Gift Card Playbook   According to InMarket research, 55% of 2023 holiday shoppers plan to purchase gift cards, the second-highest choice of gift amongst those surveyed.  To help marketers take advantage of the growing popularity of gift cards, InMarket’s **2024 Gift Card Playbook **contains impactful insights and several strategic recommendations.    Insights include: - When holiday shoppers have historically purchased the highest volume of gift cards - The average spend per consumer by gift card category, including QSR, finance/eCommerce, electronics, and more - How to target and engage gift card givers and purchasers this upcoming holiday season - And more! Download the report today! ![The-2024-Gift-Card-Playbook-Cover-Photo Dropped](https://go.inmarket.com/hs-fs/hubfs/The-2024-Gift-Card-Playbook-Cover-Photo%20Dropped.png?width=713&name=The-2024-Gift-Card-Playbook-Cover-Photo%20Dropped.png "The-2024-Gift-Card-Playbook-Cover-Photo Dropped")     Download Now! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)