InMarket’s2023 Halloween InSightsreport contains helpful insights on how consumers shopped for last year to help brands build targeted strategies to better engage shoppers for the upcoming spooky holiday.
Insights include:
How much consumers spent on Halloween shopping last year
What matters most to shoppers when purchasing Halloween candy
What candy brands, including Reese’s, M&M’S and Starburst, had the largest share of purchases during last year’s Halloween holiday
