--- title: 2023 Halloween InSights --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![2023-Halloween-InSights-Report-Social-Images-v1-Hubspot-Header](https://go.inmarket.com/hs-fs/hubfs/2023-Halloween-InSights-Report-Social-Images-v1-Hubspot-Header.jpg?width=1920&name=2023-Halloween-InSights-Report-Social-Images-v1-Hubspot-Header.jpg "2023-Halloween-InSights-Report-Social-Images-v1-Hubspot-Header") 2023 Halloween InSights     InMarket’s **2023 Halloween InSights** report contains helpful insights on how consumers shopped for last year to help brands build targeted strategies to better engage shoppers for the upcoming spooky holiday.   Insights include: - How much consumers spent on Halloween shopping last year - What matters most to shoppers when purchasing Halloween candy - What candy brands, including Reese’s, M&M’S and Starburst, had the largest share of purchases during last year’s Halloween holiday ![2023-Halloween-InSights-Report-Social-Images-v1-Cover-Photo Dropped](https://go.inmarket.com/hs-fs/hubfs/2023-Halloween-InSights-Report-Social-Images-v1-Cover-Photo%20Dropped.png?width=712&name=2023-Halloween-InSights-Report-Social-Images-v1-Cover-Photo%20Dropped.png "2023-Halloween-InSights-Report-Social-Images-v1-Cover-Photo Dropped")   Download Now! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)