--- title: 2023 Gift Card Playbook --- [![InMarket Logo Light](https://go.inmarket.com/hs-fs/hubfs/InMarket%20Logo%20Light.png?width=200&name=InMarket%20Logo%20Light.png)](http://www.inmarket.com)   ![Giftcard Playbook - Supporting Assets_2023Hubspot Header](https://go.inmarket.com/hs-fs/hubfs/Giftcard%20Playbook%20-%20Supporting%20Assets_2023Hubspot%20Header.jpg?width=1920&name=Giftcard%20Playbook%20-%20Supporting%20Assets_2023Hubspot%20Header.jpg "Giftcard Playbook - Supporting Assets_2023Hubspot Header") 2023 Gift Card Playbook   According to InMarket research, 67% of 2022 holiday shoppers plan to purchase gift cards this holiday season, the top gift amongst those surveyed.  To help marketers capitalize on this exciting opportunity, InMarket’s **2023 Gift Card Playbook **contains key data insights and strategic recommendations.    Download the report and learn: - When consumers have historically purchased gift cards in the past 3 years - The average spend per consumers by gift card category, including ecommerce, outdoor/sports, and apparel/shoes - How to reach and engage both gift card givers and recipients in the weeks and months ahead - And more! ![Giftcard Playbook - Supporting Assets_2023Cover Photo copy-1](https://go.inmarket.com/hs-fs/hubfs/Giftcard%20Playbook%20-%20Supporting%20Assets_2023Cover%20Photo%20copy-1.png?width=1375&name=Giftcard%20Playbook%20-%20Supporting%20Assets_2023Cover%20Photo%20copy-1.png "Giftcard Playbook - Supporting Assets_2023Cover Photo copy-1")     Download Now! 2025 InMarket. All rights reserved [| Privacy Policy | ](https://inmarket.com/privacy/)[Do Not Sell My Info](https://preferences.inmarket.com/form/opt_out)