According to InMarket research, 67% of 2022 holiday shoppers plan to purchase gift cards this holiday season, the top gift amongst those surveyed.
To help marketers capitalize on this exciting opportunity, InMarket’s 2023 Gift Card Playbook contains key data insights and strategic recommendations.
Download the report and learn:
When consumers have historically purchased gift cards in the past 3 years
The average spend per consumers by gift card category, including ecommerce, outdoor/sports, and apparel/shoes
How to reach and engage both gift card givers and recipients in the weeks and months ahead
