Gift cards were a favorite among gift givers during the 2021 holiday season. And with approximiately 70% of gift cards redeemed within the first 180 days of receipt, brands can expect an influx of consumers in the first few months of 2022, armed and ready to shop.
To help marketers capitalize on this activity, we’ve compiled a list of key strategies for marketers to leverage in order to drive incremental sales and increase ROAS.
