Energizer Case Study

Support the launch of a completely new Energizer product by driving brand awareness and purchase intent for the revolutionary Energizer EcoAdvanced, the first battery made from a percentage of recycled materials.

InMarket, the world’s largest mobile consumer experience platform, partnered with MEC Global and Energizer for a groundbreaking beacon proximity program, effectively creating a blueprint for CPGs achieving product launch success with their mobile proximity efforts at scale. The campaign took place from March — August 2015.

Results

Energizer EcoAdvanced was a new product at the start of this campaign, with average pre-engagement purchase intent totalling 3.5% of the polled audience (34,000 respondents). Post-engagement purchase intent spiked 3.8x to 16.8%, showcasing that consumers were receptive to receiving Energizer’s creative while shopping in the store, and planned to buy the product. The product received over 411,000 physical, in-store engagements at the shelf, or 2,249 per day for the duration of the campaign.

inMarket Case Study:

Energizer

inMarket, the world’s largest mobile consumer experience platform, partnered with MEC Global and Energizer for a groundbreaking beacon proximity program, effectively creating a blueprint for CPGs achieving product launch success with their mobile proximity efforts at scale.

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CPG Product Launch Case Study

Goal

Execution