Big location data is powerful stuff. It enables us to reach shoppers at the perfect moments in the path to purchase; to predict major happenings like retail closures; and to rank restaurants based on visitation patterns of certain populations.
Times are hard for many legacy brick-and-mortar retailers, as ecommerce and mobile-first consumer behavior have changed the rules of the game seemingly overnight.
Now that we’ve rung in the New Year, people around the country are making resolutions to better themselves in a wide variety of ways. Self-improvement topics like fitness and well being always top the list. According to Harper’s Bazaar, the top resolution for 2017 was “dieting, exercising and losing weight.”
CES has become an annual tradition to kickstart the new year with a heavy dose of high tech excitement. As leaders in the future of digital media and its impact on offline shopping, we showcased in C-Space at the Aria alongside some of the world’s top brands.
Toys R Us, which filed for bankruptcy in September, is reportedly considering the closure of 200 stores across the U.S., according to Bloomberg.
Multiple outlets are reporting that German-based grocer Lidl has halted expansion plans in New Jersey. The news comes on the heels of inMarket’s Lidl Report Card, which identified decreasing foot traffic at the chain after its U.S. debut in June 2017.
Looking to avoid the crowds this holiday season? December 13 appears to be your best bet, according to our new Holiday Foot Traffic Report (available at inmarket.com/insights).
Music festivals are the epicenter of young consumerism. And at $300+ for a basic general admission ticket, these parties are attracting young people with lots of disposable income.
Lidl -- the German grocer operating over 10,000 stores across 28 countries -- entered the U.S. market for the first time in June, 2017. It's a bold move at a time when major e-tailers like Amazon are diving into brick-and-mortar retail, and established low-cost players like Walmart becoming more aggressive than ever.