inMarket Featured on Good Morning America! 

March 16, 2018 / by Dave Heinzinger

Big location data is powerful stuff. It enables us to reach shoppers at the perfect moments in the path to purchase; to predict major happenings like retail closures; and to rank restaurants based on visitation patterns of certain populations.

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Toys “R” Us, Nine West Troubles Validate Predictive Location Data

January 25, 2018 / by Dave Heinzinger

Times are hard for many legacy brick-and-mortar retailers, as ecommerce and mobile-first consumer behavior have changed the rules of the game seemingly overnight.

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How Long Do New Year's Resolutions Last? 

January 22, 2018 / by Dave Heinzinger

Now that we’ve rung in the New Year, people around the country are making resolutions to better themselves in a wide variety of ways. Self-improvement topics like fitness and well being always top the list. According to Harper’s Bazaar, the top resolution for 2017 was “dieting, exercising and losing weight.”

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CES 2018 Recap

January 15, 2018 / by Dave Heinzinger

CES has become an annual tradition to kickstart the new year with a heavy dose of high tech excitement. As leaders in the future of digital media and its impact on offline shopping, we showcased in C-Space at the Aria alongside some of the world’s top brands.

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Headed to CES? Let's Meet Up! 

January 4, 2018 / by Dave Heinzinger

inMarket is exhibiting at CES  next week  and we'd love to update you on what's new in location and how we can help you dramatically increase the performance of your campaigns.  
 
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Location Data Proves Predictive as Challenges Mount at Toys R Us

December 22, 2017 / by Dave Heinzinger

Toys R Us, which filed for bankruptcy in September, is reportedly considering the closure of 200 stores across the U.S., according to Bloomberg.  

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Lidl Halts Expansion Plans in NJ

December 11, 2017 / by Dave Heinzinger posted in mobile, in-store, retail, apps, social, retail, foot traffic, grocery, lidl

Multiple outlets are reporting that German-based grocer Lidl has halted expansion plans in New Jersey. The news comes on the heels of inMarket’s Lidl Report Card, which identified decreasing foot traffic at the chain after its U.S. debut in June 2017.

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The Best (and Worst) Days for Holiday Shopping, According to Location Data 

November 21, 2017 / by Dave Heinzinger

Looking to avoid the crowds this holiday season? December 13 appears to be your best bet, according to our new Holiday Foot Traffic Report (available at inmarket.com/insights).

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Which U.S. Music Festivals have the Highest Attendee Income? 

November 14, 2017 / by Dave Heinzinger posted in foot traffic, coachella, lollapalooza, firefly, music festivals, outside lands, gov ball, EDC, electric daisy carnival

Music festivals are the epicenter of young consumerism. And at $300+ for a basic general admission ticket, these parties are attracting young people with lots of disposable income.

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Is the Lidl U.S. Expansion Succeeding? 

October 10, 2017 / by Dave Heinzinger posted in mobile, in-store, retail, apps, social, mobile, retail, grocery, amazon, lidl, walmart

Lidl -- the German grocer operating over 10,000 stores across 28 countries -- entered the U.S. market for the first time in June, 2017.  It's a bold move at a time when major e-tailers like Amazon are diving into brick-and-mortar retail, and established low-cost players like Walmart becoming more aggressive than ever.

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